Glossary
What is structured data?
Structured data is machine-readable information on a page, usually written as JSON-LD, that explains what the visible content means.
Why it helps AI search
Structured data can identify articles, FAQs, software tools, organisations, products, breadcrumbs and how-to pages. It should always match the content a reader can see on the page.
Good first schemas
- WebPage for normal pages.
- SoftwareApplication for tools and calculators.
- FAQPage for visible questions and answers.
- Article for guides with a date and author context.
- Organization for the site owner or publisher.